Research shows that age and gender bias can still prevent older women in business from gaining access to opportunities and capital.
The startup world loves a young disruptor, but experience may be one of the most valuable assets when building a business. Women entrepreneurs over 50, however, continue to face both gender and age bias that can affect how customers, investors, and business leaders perceive their expertise and potential.
That disconnect matters because research has repeatedly challenged the notion that youth is the strongest predictor of entrepreneurial success. A study from MIT researchers found that the average age of founders behind the fastest-growing new ventures was 45. The research also found that prior experience in a specific industry was a strong predictor of entrepreneurial success.
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