LGBTQ+ Consumers Shift Spending From Target, Walmart, And Amazon Toward More Inclusive Brands

Black Enterprise

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This survey highlights the potential business risks facing major retailers amid ongoing debates over corporate inclusion programs.

by Sidnee Michelle

LGBTQ+ consumers have shifted their spending away from companies they believe are scaling back diversity, equity, and inclusion efforts, according to survey data released June 17 by the Human Rights Campaign Foundation, CNBC reports. This survey highlights the potential business risks facing major retailers amid ongoing debates over corporate inclusion programs.

The report found that 71.5% of LGBTQ+ consumers said they had reduced purchases from companies perceived as retreating from diversity and inclusion commitments. Nearly 70% reported avoiding those businesses at least some of the time, while a similar share said they were more likely to spend money with brands they view as supportive of LGBTQ+ rights and inclusion.
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