How Companies Can Scale Without Losing Their Workplace Culture

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Black Enterprise

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Growth can make maintaining a cohesive culture more difficult.

by Sidnee Michelle

Companies experiencing rapid growth can risk losing the workplace culture that helped drive their success as expanding teams, new departments, and additional layers of management create greater distance between employees and senior leadership, Fast Company reports.

Ron Johnson, a branding expert and keynote speaker, argues that businesses can counter those challenges by focusing on three areas: purpose, vision, and core values. In an Aug. 24 Fast Company column, Johnson described the principles as “brand anchors” that can help companies maintain employee engagement and organizational identity as they scale.
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