Versant Media Group To Buy Tiger Woods-Backed Full Swing Golf Tech For $530M

PACIFIC PALISADES, CALIFORNIA - FEBRUARY 19: Tiger Woods during a trophy presentation to winner Jon Rahm after the final round of the The Genesis Invitational at Riviera Country Club on February 19, 2023 in Pacific Palisades, California. (Photo by Harry How/Getty Images)
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Versant Media Group’s acquisition of Full Swing advances its digital media growth and sports technology strategy.

by Edwian Stokes

Versant Media Group, Inc. announced on July 6 an agreement to acquire sports technology firm Full Swing from private equity firm Bruin Capital for about $530 million in cash.

The transaction broadens Versant’s presence in sports entertainment. The company owns major golf properties like Golf Channel, GolfNow, and GolfPass. According to a corporate press release, the acquisition allows Versant to integrate Full Swing’s simulation software, launch monitors, and performance data into its digital media and television offerings.

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