Target revamps grocery strategy as more customers opt for budget or premium chains

Target's private label portfolio, which it refers to as owned brands, is the size of a Fortune 500 company. Good & Gather, its grocery offering, generated more than $1 billion in sales its first year. (Richard Tsong-Taatarii/The Minnesota Star Tribune)

By Carson Hartzog, The Minnesota Star Tribune The Tribune Content Agency

More grocery shoppers are picking a side: trading down to bargain chains or trading up to higher-end grocers, leaving middle-market retailers like Target with less room to compete. In Minnesota’s Twin Cities and across the country, the industry’s growth continues to concentrate at opposite ends of the market.

“You look at the overall grocery landscape – by and large, it has remained bifurcated,” said Amanda Lai, director of food industry practice at McMillanDoolittle. “The grocers in the middle are probably feeling more of the squeeze.”

Read more at: www.miamiherald.com

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