The four-time champion and two-time NBA MVP left his previous sneaker home, Under Armour, after a 13-year partnership that helped elevate UA to be a major player in the sneaker game.
Months after cutting ties with Under Armour and starting one of the more intriguing business free agencies in recent memory, NBA star Steph Curry has a new sneaker partner: Chinese company Li-Ning.
Curry made the announcement on social media, touting that his Curry Brand would expand its golf and lifestyle divisions with the company. Under Li-Ning, the company and Curry Brand will sell basketball products and athleisure lifestyle wear, allow Curry to sign male and female athletes under his brand, and launch a full golf line.
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