CBC Institute launches multimillion-dollar Black voter campaign as leaders call out Democratic Party failures

MONCKS CORNER, SOUTH CAROLINA - JANUARY 31: A person casts their ballot in the Democratic Presidential Primary during early voting at the Berkeley County Board of Voter Registration & Elections facility on January 31, 2024 in Moncks Corner, South Carolina. South Carolina continues preparations ahead of the next Primary election on February 3. Republican presidential candidates former President Donald Trump and former South Carolina Governor Nikki Haley continue to seek their party's nomination. (Photo by Brandon Bell/Getty Images)
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The “SO VOTE” campaign will target young, rural and low-propensity Black voters in consequential races across the country.

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The Congressional Black Caucus Institute has announced a multi-million-dollar campaign to mobilize Black voters ahead of the November midterm election. Launched on National Voter Registration Day, the “SO VOTE” campaign seeks to educate Black voters about this year’s elections and drive them to the polls through modern digital and traditional grassroots methods.

The effort is being spearheaded by CBC Institute founder and Chairman U.S. Congressman Bennie Thompson, founder and co-chair U.S. Congressman Jim Clyburn, former U.S. Congresswoman and former Secretary of Housing and Urban Development, Marcia Fudge, and former U.S. Congressman Cedric Richmond.

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