Big Tobacco comes out on top after US FDA shake-up

Packages of Velo nicotine pouches in a photo illustration in New York City, U.S., March 27, 2026. REUTERS/Mike Segar Mike Segar Reuters

By Yasmeen Abutaleb, Emma Rumney and Chris Prentice Reuters

WASHINGTON – The U.S. FDA’s new, looser regulation of new vapes and nicotine pouches will potentially unleash hundreds more such products on the market in the coming weeks and months, according to three current and former Trump administration officials.

The Food and Drug Administration said earlier this month it will use ‘enforcement discretion’ to look the other way when manufacturers sell unauthorized vaping products as long as their license applications meet certain standards. It had for years required a pre-marketing authorization for the products, partly to limit youth vape access.

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