By B.Kadijat Towolawi
Darrell Spencer built a $30 million body butter brand without quitting his day job. When it comes to entrepreneurship, social media has created a vision of freedom. But Spencer’s story proves that scaling a business takes more than hopes and dreams.
In 2024, he launched Crowned Skin, a cologne-infused body butter he says ranks as the No. 2 men’s personal care product line to sell on TikTok Shop. It is no accident that his brand took off on social media platforms. After years selling digital ads at Meta, Google and LinkedIn, Spencer applied that playbook to his own products.
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