The Lip Bar Founder Melissa Butler Is Offering Equity To Save Her Cosmetic Line Thread Beauty

Business & Enterprise

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Rather than shutting down Thread Beauty, Melissa Butler is betting that community and the right business partner can save the brand.

by Selena Hill

Melissa Butler turned The Lip Bar from a lipstick that she made in her Brooklyn kitchen into a nationally distributed beauty business. But even seasoned entrepreneurs can struggle to get another venture off the ground.

Butler, who created The Lip Bar in 2012, revealed that she considered closing the cosmetic line she launched in 2022, Thread Beauty, last year after it failed to gain the same momentum as her flagship company. Target, however, encouraged her to keep going. Rather than shutting it down, Butler has taken an unconventional approach to revive Thread Beauty, revealing in a TikTok video that she’s giving someone else a chance to own part of the business.
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