January is traditionally a month of fresh starts, but for the American Red Cross, it marks a period of critical shortage. Between the “holiday hangover,” hectic travel schedules, and a surge in seasonal illnesses like the flu, blood donations have plummeted to dangerous levels. With winter weather threatening to cancel even more local drives, the Red Cross is sounding the alarm: without an immediate influx of donors—particularly those with Type O blood—hospitals may soon face the “impossible choice” of deciding which patients receive life-saving transfusions and which must wait.
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