For LaShawn Johnson, healing hair isn’t just about beauty — it’s about dignity. Her company, Sires Crown Natural Hair Essentials, began with a simple act of love: treating her infant grandson’s irritated scalp with a homemade blend of natural oils. But what started as a kitchen remedy quickly evolved into a royal movement — one that is now helping Black men, women, and children reclaim the health of their hair and the confidence that comes with it.

In 2022, when her grandson Sire developed a severe case of cradle cap, LaShawn didn’t reach for chemical creams. Instead, she relied on her research and heritage. She crafted a custom hair mist and growth oil, applied it daily, and watched a transformation unfold. His scalp healed. His hair thrived. The family took notice.

“You need to bottle this,” they said. And she did.

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