‘Groundbreaking legend’: Junior Bridgeman leaves lasting legacy in Louisville

Junior Bridgeman Junior Bridgeman at the Hermitage Grand Gala Derby Eve Party at Hermitage Farm in Goshen, Ky. Brian Bohannon, Special to the Courier Journal
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Stephanie Kuzydym, Connor Giffin, Brooks Holton and Kirby Adams

Louisville Courier Journal

Key Points

  • Junior Bridgeman died after experiencing a medical emergency at the Galt House in Louisville.
  • Bridgeman was a basketball standout for the University of Louisville and Milwaukee Bucks of the NBA.
  • Among many business ventures, Bridgeman owned Jet and Ebony magazines.

Ulysses “Junior” Bridgeman, a Louisville sports legend who built a business empire following a distinguished basketball career and became one of the wealthiest retired athletes in the world, died Tuesday in Louisville. He was 71.

Bridgeman fell ill during an appearance at the Galt House hotel and died later in the afternoon.

Support poured in from the Louisville, Milwaukee and basketball communities, calling Bridgeman “a legend,” “a brilliant businessman” and a “role model.”

Bridgeman played for the University of Louisville in the 1970s under coach Denny Crum before being drafted to the NBA, where he played for the Milwaukee Bucks and the Los Angeles Clippers.

His entrepreneurial endeavors, which ultimately made him a billionaire, included numerous restaurant franchises and a Coca-Cola bottling operation, in addition to Ebony and Jet magazines.

Bridgeman tried unsuccessfully to bring an NBA franchise to Louisville, asking the NBA to expand to Kentucky by bringing the Toronto Raptors to town.

“The time has passed,” for his pursuit of an NBA franchise for Louisville, he told The Courier Journal in 2020.

University of Louisville

The 6-foot-5-inch guard-forward played for the Cardinals from 1972-75, leading U of L to the Final Four his senior year.

His 36 points during a March 15, 1975, first-round NCAA Tournament win over Rutgers is tied for the 10th-most points scored by a Cards player in a single game. That remains a program record for the most points scored in an NCAA Tournament game.

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