Project B Disrupts Women’s Basketball With Equity, Ownership, and Black Women Board Leadership

Photo credit: Ahsan Washington
Black Enterprise

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A global basketball league is redefining athlete equity and corporate governance for Black women in the sports economy.

by Edwian Stokes

Women’s basketball is seeing record viewership, valuation increases, and major global investment. The 2023 NCAA women’s basketball championship drew over 9 million viewers, breaking records. WNBA games have a 20% year-over-year ratings increase this season. Franchise valuations have surged, with some teams valued at more than $100 million. The most significant changes are happening off the court, where equity and governance structures are being redefined in executive boardrooms

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