The awards reported a 50% year-over-year growth in television impressions, as well as an increase in engagement rates across digital and social media platforms.
The BET Awards came with a new energy this year, and its ratings reflect that with some of the highest engagement the event has seen in six years.
The network reported Thursday (July 2) that the televised award show this past Sunday hit its highest viewership ratings among adults 18-49 since 2019. This increase in impressions was 50% year-over-year, with 624,000 impressions this year versus 415,000 in 2025. The show’s coverage rating was also up 71% from the year before, with 2.6 million viewers across 12 Paramount networks and 1.4 million viewers watching on BET.
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