Many minority entrepreneurs grapple with articulating their brand identity, clearly defining their services, and effectively promoting minority-focused initiatives. The recent shifts in DEI policies have only amplified these challenges, leading to uncertainty and a pressing need for clarity. This blueprint directly addresses these pain points, offering tools to:
• Craft Compelling Narratives: Learn to tell your brand’s story in a way that resonates and engages your target audience.
• Secure Meaningful Media Coverage: Discover techniques to attract media attention and highlight your business’s unique value.
• Build Strategic Partnerships: Develop alliances that enhance your brand’s presence and credibility.
• Utilize Ready-to-Use Templates: Access media pitch templates and social media content designed to streamline your outreach efforts.
“Our success isn’t tied to external policies; it’s driven by our resilience and resourcefulness,” says Pamela Berry-Johnson, founder and chief marketing strategist of Yellow Rabbit PR & Marketing. “This blueprint empowers minority business owners to take control of their brand narrative and thrive, regardless of external changes.”
Priced at $47, “Thriving Amid DEI Rollbacks” is now available for download at www.yellowrabbitpr.com/dei-rollbacks-pr-workbook
About Pamela Berry-Johnson:
With over 30 years of experience in communications, Pamela Berry-Johnson has dedicated her career to amplifying the voices of minority-owned businesses. Her expertise has guided clients featured in major outlets such as CNN, Forbes, Black Enterprise, MadameNoire, Travel Noire, and Shondaland.
For media inquiries, please contact [email protected] or 601-557-2299
