Leaked Tesla policy should infuriate Tesla loyalists

Tesla lessees were required to return their cars at the end of the contract with no option to buy.

Business

By Tony Owusu TheStreet

Thanks to the work of Apple, Microsoft, Google, Amazon, Oracle, and others in the late 1990s and early 2000s, Silicon Valley became the engine of industrial growth for the U.S.

Besides all of the useful technology that came out of that era, one of the things some of the companies also mastered was brand loyalty. People love their technology. Especially when they first debuted, smartphones became a part of people’s personalities.

Like other cultural touchstones, the type of phone you carried said a lot about you. You were either the business-focused, rat-race-running, stuck-up Blackberry user or the laid-back, young, carefree Apple user.

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