Pro-DEI Companies Are Doing Just Fine According To New Study

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Black Enterprise

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In spite of President Trump’s anti-DEI push, new research suggests the companies that held firm are still doing well financially.

by Selena Hill

Despite the conservative push to end diversity, equity, and inclusion (DEI) initiatives in corporate America, new research shows that companies that did not heed the “go woke, go broke” warning are flourishing.

A study conducted by Jacob Grumbach, an associate professor at the University of California, Berkeley’s Goldman School of Public Policy, found that S&P 500 companies that maintained their DEI commitments after President Donald Trump passed anti-DEI executive orders last year performed just as well financially as companies that scaled back their programs. In the days immediately following the orders, companies that retained their DEI policies actually outperformed those that did not, according to the analysis, The Guardian reports.
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