By C Matzner
As patients struggle with long wait times to see a doctor, and the medical industry grapples with a shortage of primary care physicians, doctors and patients are turning to a new model that goes by many names. Sometimes called “concierge medicine,” “membership medicine” or even “subscription medicine” — whatever you call it, it’s a rapidly growing trend.
Research shows that the market for concierge practices was valued at over $7 billion in 2024, and that number is projected to grow more than 10% in the next five years. Sometimes these practices are run by specialists you can call on day or night, or might include free yoga. So how does it work, and is this type of care worth it for the average patient?
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