Emma Grede On Money, Mindset, And The Habits Keeping Too Many Black Women Playing Small

Emma Grede at the Fourth Annual Fifteen Percent Pledge Gala held at Paramount Studios on February 1, 2025 in Los Angeles, California. (Photo by River Callaway/Variety via Getty Images)

Emma Grede opens up about building billion-dollar brands, unlearning “old thoughts,” and why too many Black women are still unprepared for money conversations.

It’s a Monday and she’s at home in LA, which, for her, almost never happens. For someone who is a founding partner of SKIMS, co-founder and CEO of Good American, chairwoman of The Fifteen Percent Pledge, a board member of The Obama Foundation, and a mother of four, a quiet Monday doesn’t really exist. She’s been on the road for Start With Yourselfwhich is her debut book out April 14th, and look, if we’re being honest, the book could sell itself. She is, by any measure, one of the most powerful women in business right now.

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